Reggie Fils-Aime, Nintendo of America's president and chief operating officer, shows his disdain for Sony's Playstation Portable, PSP Go when interviewed by The Washington Post recently.
He claims that the device may have a "fundamental concept problem in terms of 'Who's it for?' and 'What's the benefit?' "
"I have the utmost respect for all our competitors," he said, "but it's interesting to try and answer the consumer question of 'What's in it for me?' in that product."
Certainly he has a reason to criticise. In recent years, the company has been well ahead of the pack both with its Wii console and its DS mobile game device. At the end of September, the company announced a price cut for the Wii, to $200 from $250, a move that the company hopes will boost the system's recently slowing sales again this holiday season.
"We're moving from being a niche market into the mainstream," he said, "but we're not there yet."
He claims that the device may have a "fundamental concept problem in terms of 'Who's it for?' and 'What's the benefit?' "
"I have the utmost respect for all our competitors," he said, "but it's interesting to try and answer the consumer question of 'What's in it for me?' in that product."
Certainly he has a reason to criticise. In recent years, the company has been well ahead of the pack both with its Wii console and its DS mobile game device. At the end of September, the company announced a price cut for the Wii, to $200 from $250, a move that the company hopes will boost the system's recently slowing sales again this holiday season.
"We're moving from being a niche market into the mainstream," he said, "but we're not there yet."
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